Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while? This Week’s Quick PR...
12 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your PR partner came through and landed a killer media hit. Your team celebrated and shared it on social, maybe sent it around internally, maybe included it in your newsletter. And then you moved on. Too many organizations stop there. The coverage lands, the moment passes, and nobody ever asks the harder question: what did it actually do? This Week’s Quick PR Tip: Decide What You Want Coverage to...
19 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, We're helping a client plan a media tour for a major project they're launching. One of the first questions that came up: who will be the spokesperson? Obviously their CEO will be front and center. But who else will be available to talk with the media? Reporters need more than one voice to file a story. This Week’s Quick PR Tip: Build Your Media Moment Around the Story, Not the Spokesperson When a...
26 days ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If your CEO has brought up AI search lately, that’s not just small talk. That’s an open door for the PR budget conversation. When someone Googles your organization, or asks ChatGPT about your mission area, what comes back isn’t just your website. It’s also media coverage, quotes, and third-party sources that determine who’s positioned as credible voices on your issue. AI tools pull from earned...
about 1 month ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, My daughter just turned 10, and a friend gave her a pottery painting kit for her birthday. The other day she pulled it out and sat down next to me while I worked at the kitchen island. She set everything up, looked at the blank dish, and asked if she could use ChatGPT for ideas on what to paint. I told her no. That she doesn't need a robot to help her be creative. This Week’s Quick PR Tip: Do...
about 1 month ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, I recently co-wrote an article with my digital marketing friends at Avenue Agency about PR story mining and why it matters so much right now as everyone is talking about AI search and visibility. Most organizations think their mission is their story - it isn't. The fact that your organization helps teen moms graduate from high school isn't a story. The story is that 15 teen moms who were at risk...
about 2 months ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Many organizations hire PR consultants the way they'd hire a vendor. They send an RFP to a long list, weed through proposals, and schedule multiple rounds of interviews. There's a scoring rubric and committee sign-off. It feels like due diligence with a documented process behind the decision. The problem? The consultants you actually want - the ones with real experience and a track record worth...
about 2 months ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, My kids are 12 and 10, old enough to be home on their own this summer while I work down the hall. Though, if left to their own devices (literally) they'd spend wayyyyy too much time on screens. Trying to manage screen time is exhausting (iykyk). So this year I decided to get them to make their own rules. They came up with their own summer screentime limits, and now it's on them to stick to them...
2 months ago • 1 min read
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Welcome to June. Today is my daughter's TENTH birthday. Double digits. Last week, my son graduated 6th grade and heads to middle school in the fall. My daughter is also changing schools - our beloved elementary three blocks from our house, the one I've walked my kids to every morning for seven years, is closing. Last week was the last time either of them would step foot in their home away from...
2 months ago • 1 min read