Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Before you pitch the big announcement
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your big announcement finally has a date on the calendar, and leadership wants to make a big splash and get media attention for it. This is usually when organizations call me, hoping to get the launch, new building, or milestone into their dream (usually top-tier) outlets. I love that energy, and the way we set them up for success is to start building relationships with reporters well before the big announcement goes out. This Week’s Quick PR Tip: Share a Few Smaller Stories Before the Big OneReporters often don't respond to the first pitch about an organization they don't know. If your big announcement is that first pitch, you're putting the one story you most want covered at risk. Take a step back from your announcement and think of one or two smaller stories to get out first. Each one builds your track record, gives your spokesperson practice, and means your pitch for the big announcement lands with reporters who are already primed to understand why this moment matters. A nonprofit client is opening a new space early next year. Before we invited reporters on a hard-hat tour, we pitched a different program story we knew they'd love, which generated great coverage and gave us a list of friendly reporters to invite to the tour. By the grand opening, they'll already know what the story is about and be excited to cover it. What's the big moment you're building toward in the next six months? Reply and let me know - I'd love to hear about it. Until next week, --- Orapin // Purpose-Driven PR I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If you're writing an RFP or scope of work for PR help, the expected results section was probably the easiest part. A set number of media placements in 90 days is easy to picture. I'm often asked to commit to that kind of number, and I understand why. But even when I spot a few great story ideas in a first meeting, I don't know yet if the information I need to bring them to life is available. Not...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A board member says, "We really should be in the news more," everyone nods, and somehow it ends up on your to-do list. Right alongside the newsletter, social media, website updates, and the event next month. I've been in that room as the PR person on the board, and when it comes up, all eyes turn to me. I agree the mission deserves attention, and I know the staff person has no room for what...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...