Monday Morning PR Minute ⏱️

Your weekly dose of PR inspiration

| Read time: 1 minute |

Hi Reader,

A board member says, "We really should be in the news more," everyone nods, and somehow it ends up on your to-do list. Right alongside the newsletter, social media, website updates, and the event next month.

I've been in that room as the PR person on the board, and when it comes up, all eyes turn to me. I agree the mission deserves attention, and I know the staff person has no room for what they're picturing, so I use the moment to explain what it takes.

This Week’s Quick PR Tip: Challenge "We Should Be in the News" With Three Questions

Before it becomes another thing for you to do, ask what story they think belongs in the news, why it matters, and what they want to happen - more donors, new customers, a policymaker paying attention, etc.

Their answers open up a conversation about what's realistic and what it would take, which matters when your plate is already overfull.

Getting media coverage takes a timely story, consistent pitching and follow-up, and a strategy aligned to the organization's goals.

That's a weekly activity. A one-off pitch sent when someone finds time or leadership forces it might land a story, but it won't build momentum or lead to much.

Setting expectations early is kinder to everyone. The board gets a real answer, and you don't spend six months explaining why the coverage never came.

What story does your board or leadership team keep saying should be in the news?

Until next week,
Rhiannon

P.S. If you have a big moment coming up - a launch, milestone, or campaign - and there's already an expectation of media coverage attached, reach out. I'd love to help you plan for it before the pressure is on.

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​Orapin // Purpose-Driven PR

I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth.

When you're ready, here are two ways I support teams like yours:

• Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective.

• PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing.

Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization.

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