Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Your donors and customers would love to see that story too
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your story just ran in the media, so you share the link with leadership and then... that's it. The team is happy, the moment passes, and the coverage sits on your press page where almost nobody who matters most ever finds it. The instinct is to chase the next media hit and get new people to discover you. Sure, that's a real win - it's just not the only one. This Week’s Quick PR Tip: Make Sure the People Who Matter Most See the Story TooAwareness with new folks is obviously great, but the donors, funders, partners, and customers who already know you and support you also need to see the coverage. They're already invested in you, and they'll be excited to see the organization or brand they support is being featured in the press. Plus, media coverage is essentially a third-party endorsement, which gives them reason to trust that their support is well placed. Which leads to greater trust, loyalty, and even more support. That's the ultimate win. Share the article in your next donor update. Post on social where your customers and partners already follow you. Bring it up on your next call with a funder who's still deciding. It's a way of showing the people already in your corner that the rest of the world is noticing too. The story's job isn't finished the day it publishes. Do you have a process for sharing coverage after it runs? Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: Just say the hard thing I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices. I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, When was the last time something new got added to your overstuffed workload - today, maybe? My guess is your first thought wasn't "what can I let drop" - it was "how do I squeeze this in too?" I'm working with two comms leads living this every day. Both run their entire marketing and communications department for large nonprofits, solo. One's so buried in day-to-day tasks and requests she can't...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, My kids went back to school last week. 🙌 While my kids didn't want their frat house summer to end, it was time. IYKYK. Every morning since my son started kindergarten, I've said the same thing on the way out the door: "Have fun, work hard, and be kind." After a few weeks of hearing me say it to her brother, my daughter started asking me to "say me the words" when I dropped her off at preschool....