Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
"How many placements can you guarantee?"
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If you're writing an RFP or scope of work for PR help, the expected results section was probably the easiest part. A set number of media placements in 90 days is easy to picture. I'm often asked to commit to that kind of number, and I understand why. But even when I spot a few great story ideas in a first meeting, I don't know yet if the information I need to bring them to life is available. Not every org can turn PR requests around quickly, and pulling the data or finding the right voices can be a month-long project in itself. This Week’s Quick PR Tip: Gather What Your Stories Need Before You Ask for GuaranteesPlacements take more than a loose story idea. They take visuals, data, someone with lived or professional experience, and a media-trained spokesperson who can stay on message and work around a reporter's timeline. Whoever you hire also has to understand your org's goals - growth, funding, reputation - so the right stories show up at the right time in the right places. Sorting that out is part of the job you're hiring for, so it's okay if you're not there yet. Just know those are the questions you'll be asked. So before you finalize that RFP, make sure you can give your PR partner access to all of it from day one. You can still expect placements. They'll just come more easily when no one has to go hunting for the pieces. What's one story your team has been sitting on because you don't have what you need to tell it yet? Until next week, --- Orapin // Purpose-Driven PR I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A board member says, "We really should be in the news more," everyone nods, and somehow it ends up on your to-do list. Right alongside the newsletter, social media, website updates, and the event next month. I've been in that room as the PR person on the board, and when it comes up, all eyes turn to me. I agree the mission deserves attention, and I know the staff person has no room for what...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your big announcement finally has a date on the calendar, and leadership wants to make a big splash and get media attention for it. This is usually when organizations call me, hoping to get the launch, new building, or milestone into their dream (usually top-tier) outlets. I love that energy, and the way we set them up for success is to start building relationships with reporters well before the...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter: Published # of social posts; got X likes and reshares Sent # of emails; got X opens Launched X campaign; saw X engagement But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about. I'm currently...