Monday Morning PR Minute ⏱️

Your weekly dose of PR inspiration

| Read time: 1 minute |

Hi Reader,

You've got a board or leadership update on the calendar, and I'm guessing you plan to walk through everything you did this quarter:

• Published # of social posts; got X likes and reshares
• Sent # of emails; got X opens
• Launched X campaign; saw X engagement

But none of those numbers tell leadership whether your work is moving the organization toward anything they actually care about.

I'm currently helping a large social services organization with this exact thing. Their marcomm role had become a catch-all for whatever needed doing - update the website, send the newsletter, post on social - and we've been rebuilding the role to clearly support the organization's actual goals instead.

This Week’s Quick PR Tip: Show Them the Strategic Thread, Not Your Task List

Before you create your next leadership update, start with your organization's top 2 or 3 priorities. Every task on your list should trace back to one of those priorities - if it doesn't, that's a sign to question whether it's something you should be doing at all.

Go through each bullet point in your update and rewrite it so the goal comes first, followed by the task.

Showing leadership that your work directly impacts what they care about most builds the case you'll need when you ask for more time, budget, or another person on your team.

If you swapped one bullet on your next update to lead with the goal instead of the task, which one would you start with?

Until next week,
Rhiannon

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​Orapin // Purpose-Driven PR

​Follow me on LinkedIn for more insights and musings about purpose-driven PR.

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