Monday Morning PR Minute ⏱️

Your weekly dose of PR inspiration

| Read time: 1 minute |

Hi Reader,

Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while?

This Week’s Quick PR Tip: Let AI Build Your Monday Morning Starting Point

I just set up a weekly digest for a client that monitors the reporters, podcasts, Substacks, and traditional outlets covering their cause area. Every Monday, my team and I get a summary of what those people have been writing or talking about, plus a few ideas for pitch angles that might be relevant.

We still go through it line by line to verify every idea and decide what's actually worth pursuing. But instead of staring at a blank page with unfocused overwhelm, we have something to start from.

AI can surface the reporters, pitch angles, and patterns worth noticing. What it can't do is know which of those truly fit our client or which lead is worth chasing. That judgment call is still ours to make - every single week - which can still feel like a lot on its own. AI doesn't erase the overwhelm, but it does help us focus and get started faster.

If you can't seem to get started with media outreach, this kind of system - or a partner to do it for you - might be worth considering.

Until next week,
Rhiannon

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​Orapin // Purpose-Driven PR

​Follow me on LinkedIn for more insights and musings about purpose-driven PR.

Not ready to get back to work yet? Read last week's email: Media coverage is great. But what did it do?​

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