Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Media coverage is great. But what did it do?
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your PR partner came through and landed a killer media hit. Your team celebrated and shared it on social, maybe sent it around internally, maybe included it in your newsletter. And then you moved on. Too many organizations stop there. The coverage lands, the moment passes, and nobody ever asks the harder question: what did it actually do? This Week’s Quick PR Tip: Decide What You Want Coverage to Do Before You PitchMedia coverage should be pointed at something:
Once you know what you want coverage to do, then you need to figure out how to track it. You probably can't draw a straight line from a story in the local paper to a check from a new donor (though I've seen it happen). But do you ask new donors or clients what prompted them to reach out? Do you formally note when someone says "I saw the story about your org in X" during an intro call or why the event organizer has invited your CEO to speak? The dots aren't always easy to connect. But are you even trying? Start there. Name the outcome you're trying to achieve and put one simple tracking mechanism in place. Coverage for coverage's sake feels good in the moment but coverage pointed at something builds momentum and justifies the budget. Until next week, P.S. I'm booking new clients to start September 1. If you're ready to get started, let's talk. --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: Who else should be in the room when media shows up I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
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Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while? This Week’s Quick PR...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, We're helping a client plan a media tour for a major project they're launching. One of the first questions that came up: who will be the spokesperson? Obviously their CEO will be front and center. But who else will be available to talk with the media? Reporters need more than one voice to file a story. This Week’s Quick PR Tip: Build Your Media Moment Around the Story, Not the Spokesperson When a...