Monday Morning PR Minute ⏱️

Your weekly dose of PR inspiration

| Read time: 1 minute |

Hi Reader,

You have difficult news to share with your community or customers, and every instinct is telling you to wait and hope no one notices.

I've had two client conversations this month around this same thing. One had bad news to share with the people they serve and kept rewriting the message until it barely said anything. For another client, we were pitching a feel-good story, but they wanted us to tell reporters they wouldn't speak to a previous negative event, even though we knew it was very likely to come up.

This Week’s Quick PR Tip: Just Say the Hard Thing

You can still choose your words with care, but avoiding the hard thing is what actually costs you. If you don't say it first, someone else will - a reporter, a rumor, a comment section - and now you're explaining two things: what happened, and why you stayed quiet.

I tell my kids the same thing when they're scared to fess up to something: telling the truth doesn't mean you'll automatically get in trouble. But you will for sure get in trouble for lying or hiding the truth.

Your community deserves the same deal. Say what needs to be said, sooner rather than later, and let your community feel whatever they're going to feel without wondering why it took you so long to say it in the first place.

Tell me about a time saying the hard thing early actually worked out for you - when the reaction ended up better than you expected.

Hope you’re having a great holiday weekend,
Rhiannon

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​Orapin // Purpose-Driven PR

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