Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
Getting buy-in (and budget) for PR when stakes are high
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You know PR can help your organization grow visibility and influence. But when leadership doesn’t quite “get it” or your board sees it as extra, not essential, it can feel like you’re pushing a boulder uphill. Getting internal buy-in isn’t a separate task — it’s part of the PR work. And how you frame the opportunity can make all the difference. This Week’s Quick PR Tip: Make the Case for PR and Get the Buy-in You NeedStart by tying PR to what your leadership already values. Pull language from your strategic plan or annual goals. Are you aiming to grow awareness, attract new funders, strengthen community relationships? Great — that’s your hook. Instead of saying “we need more media coverage,” say: “This will help us get in front of potential funders.” “This is how we show up as a leader in our space.” “This supports our goal to expand visibility in new communities.” If you're making a case for PR, share how similar organizations have used it to support goals like fundraising or awareness. A media story isn’t just a press hit — it’s exposure to thousands of supporters, a trust-builder in your community, and a signal to funders that your work matters. When you lead with alignment and clarity, you’re not asking for a favor — you’re making a smart, strategic case for investment. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: The comms team of one problem I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
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