Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Getting buy-in (and budget) for PR when stakes are high
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, You know PR can help your organization grow visibility and influence. But when leadership doesn’t quite “get it” or your board sees it as extra, not essential, it can feel like you’re pushing a boulder uphill. Getting internal buy-in isn’t a separate task — it’s part of the PR work. And how you frame the opportunity can make all the difference. This Week’s Quick PR Tip: Make the Case for PR and Get the Buy-in You NeedStart by tying PR to what your leadership already values. Pull language from your strategic plan or annual goals. Are you aiming to grow awareness, attract new funders, strengthen community relationships? Great — that’s your hook. Instead of saying “we need more media coverage,” say: “This will help us get in front of potential funders.” “This is how we show up as a leader in our space.” “This supports our goal to expand visibility in new communities.” If you're making a case for PR, share how similar organizations have used it to support goals like fundraising or awareness. A media story isn’t just a press hit — it’s exposure to thousands of supporters, a trust-builder in your community, and a signal to funders that your work matters. When you lead with alignment and clarity, you’re not asking for a favor — you’re making a smart, strategic case for investment. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: The comms team of one problem I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips for nonprofits and social impact companies - proven ways to trade random acts of PR for the kind of visibility that actually drives awareness and support. Each week, you'll get the strategy behind turning your stories into media coverage and your leaders into credible voices for your mission.
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If you're writing an RFP or scope of work for PR help, the expected results section was probably the easiest part. A set number of media placements in 90 days is easy to picture. I'm often asked to commit to that kind of number, and I understand why. But even when I spot a few great story ideas in a first meeting, I don't know yet if the information I need to bring them to life is available. Not...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, A board member says, "We really should be in the news more," everyone nods, and somehow it ends up on your to-do list. Right alongside the newsletter, social media, website updates, and the event next month. I've been in that room as the PR person on the board, and when it comes up, all eyes turn to me. I agree the mission deserves attention, and I know the staff person has no room for what...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your big announcement finally has a date on the calendar, and leadership wants to make a big splash and get media attention for it. This is usually when organizations call me, hoping to get the launch, new building, or milestone into their dream (usually top-tier) outlets. I love that energy, and the way we set them up for success is to start building relationships with reporters well before the...