Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
The PR budget conversation just got easier
Monday Morning PR Minute ⏱️Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, If your CEO has brought up AI search lately, that’s not just small talk. That’s an open door for the PR budget conversation. When someone Googles your organization, or asks ChatGPT about your mission area, what comes back isn’t just your website. It’s also media coverage, quotes, and third-party sources that determine who’s positioned as credible voices on your issue. AI tools pull from earned media to decide who shows up and who matters. This Week’s Quick PR Tip: Turn Leadership’s AI Awareness Into a PR Budget ConversationIf your CEO is paying attention to AI search - and more of them are - they may not realize that earned media is exactly what feeds it. Gartner predicts earned media budgets will double by 2027. Coverage in credible outlets signals to AI systems that your organization is a reliable source on your issue. When you don’t show up there, you’re invisible to the people who would otherwise fund you, partner with you, or buy from you - and that’s what’s actually at stake when leadership decides whether PR is worth the budget. When you’re ready to bring it up, try something like this: “I’ve been thinking about how we show up in AI search - and I think consistent PR coverage is one of the strongest moves we can make right now.” The organizations investing in earned media now are the ones AI search will surface later, showing up when their donors, customers, and partners go looking. Until next week, --- Orapin // Purpose-Driven PR Follow me on LinkedIn for more insights and musings about purpose-driven PR. Not ready to get back to work yet? Read last week's email: My 10-year-old wanted to ask ChatGPT what to paint I help mission-driven organizations turn random acts of PR into strategic visibility that drives awareness, influence, and growth. When you're ready, here are two ways I support teams like yours: • Full-Service PR Partnership – We operate as your senior PR team, leading strategy and execution so PR is intentional, consistent, and effective. • PR Coaching for In-House Teams – Senior guidance for marketing and communications leaders running PR internally who want clearer judgment, better decisions, and less second-guessing. Go from best-kept secret to known and sought-after. Schedule a call to explore PR support for your organization. Did someone forward this to you? Subscribe here. Update your profile or Unsubscribe Orapin 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246 |
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Every Monday, I share actionable PR tips to help nonprofits and social impact companies transform random acts of PR into strategic visibility that drives awareness and support. PR doesn't have to be overwhelming - my goal is to make it approachable, effective, and game-changing for your organization. Sign up now for weekly PR inspiration.
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Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Monday mornings are a lot. You're trying to regroup from the weekend, get your head around the week ahead, and figure out what actually deserves your attention from a to-do list that was already too long last Friday. And somewhere in the back of your mind is that nagging question: is this the week you finally start the media outreach you've been meaning to do for... a while? This Week’s Quick PR...
Monday Morning PR Minute ⏱️ Your weekly dose of PR inspiration | Read time: 1 minute | Hi Reader, Your PR partner came through and landed a killer media hit. Your team celebrated and shared it on social, maybe sent it around internally, maybe included it in your newsletter. And then you moved on. Too many organizations stop there. The coverage lands, the moment passes, and nobody ever asks the harder question: what did it actually do? This Week’s Quick PR Tip: Decide What You Want Coverage to...