Monday Morning PR Minute ⏱️

Your weekly dose of PR inspiration

| Read time: 1 minute |

Hi Reader,

My kids went back to school last week. 🙌 While my kids didn't want their frat house summer to end, it was time. IYKYK.

Every morning since my son started kindergarten, I've said the same thing on the way out the door: "Have fun, work hard, and be kind." After a few weeks of hearing me say it to her brother, my daughter started asking me to "say me the words" when I dropped her off at preschool.

They're older now, and they roll their eyes at me every single morning. I still say it anyway, because I want it to be burned in their brains forever. Not just for school - for the rest of their lives.

This Week’s Quick PR Tip: Keep Saying the One Thing You Want People to Remember

The message you repeat out loud, on purpose, past the point where you're tired of hearing yourself say it, is the one that actually shapes how people think about your organization. Not the campaign or the one great headline. The line you say in every board meeting, every pitch, every all-hands.

It won't always feel like it's landing. Your team might not repeat it back. Your board might nod without comment. That's not a sign to stop. Keep saying it - again and again and again.

Pick the one line that matters most right now, and see how many times you can say it this week - even if you said it last week too.

What's the phrase you keep repeating, hoping it sinks in?

Have a great week - and remember, have fun, work hard, and be kind!
Rhiannon

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​Orapin // Purpose-Driven PR

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